As Creative Director for Taliah Waajid Hair Brand, I led the full creative vision from concept to completion. I developed the campaign’s storytelling, casted models that reflected the brand’s authenticity, and scouted dynamic locations to bring the vision to life. Collaborating with a 12-person team, I directed and produced the campaign shoot, ensuring every detail—from visuals to messaging—aligned seamlessly. The final photos and campaign video were leveraged across social media, digital, and promotional marketing, strengthening the brand’s presence and connection with its audience.